ABOUT UPSERRA
More than tours.
Roads, friendships, life.
UpSerra Mototurismo is a Brazilian guided motorcycle tour operator based in Urubici, in the mountains of southern Brazil. Founded in 2020, we’ve taken more than 1,800 riders across South America, Europe, North America, and New Zealand on BMW R1300GS motorcycles.
We don’t sell trips. We deliver experiences. The difference is in the small group sizes, the hand-picked hotels, the support vehicle that’s actually there when you need it, the bilingual tour leader who knows the road and the people, and the professional photo and video team that captures your trip the way you’ll want to remember it.
We’re an Official BMW Motorrad Partner. Our fleet of new BMW R1300GS adventure-touring motorcycles is included in every international tour. From the Atacama Desert to the End of the World, from Stelvio to Milford Sound, we ride the routes that change the way you see the world.
Meet the people who’ll ride this road with you
Marcus “Markinho” Zilli
FOUNDER · THE ROAD IS HIS PASSION
Born in Urubici. Agronomist, owner of Pousada UpSerra. Over 300,000 km ridden across South America. Founded UpSerra to share the roads that shaped him.
André Monsores
CO-FOUNDER · CONNECTING PEOPLE & DESTINATIONS
Co-founder alongside Markinho. Brought advertising and business expertise to structure the company. Bilingual (Portuguese / English) — the face our American riders meet at the airport.
Marcus Priori
CINEMATOGRAPHY · THE EYE BEHIND THE ADVENTURE
Lead photographer and video producer. The artist behind the imagery that makes every UpSerra trip live on long after the ride.
Patrick Ramos
SALES · SOLUTIONS & CONNECTIONS
A career in sales, now connecting riders to the trips of a lifetime. Joins every expedition with the support vehicle.
Richardo “Gambá”
THE MACGYVER · FRIEND FOR EVERY SITUATION
If there’s a problem, he finds a solution. If he can’t, it just can’t be fixed. The MacGyver of every UpSerra expedition.
Beto Hallulli
MASTER OF ROADS & ADVENTURE
Over 1 million km ridden around the world — on a BMW 1250 or a Honda Pop 100. Always on the road.
Beto Xaxim
THE OFF-ROAD GUY
Off-road reference. Master of technical riding and lead instructor on UpSerra’s riding courses.
Henrique Roberto
DISCIPLINE · SAFETY · MECHANICS
Military firefighter and first responder. Safety on every expedition and full fleet maintenance.
Paulo Cesar “Paulinho”
THE FIXER WHO MAKES IT ALL WORK
Driver and mechanical support. The fixer who keeps everything running behind the scenes.
What you get with UpSerra
SMALL GROUPS
6 to 10 riders, never more. The tour leader knows your name and your bike from Day 1.
BMW R1300GS INCLUDED
New 2026 BMW adventure-touring fleet. Always included in international tours. Mechanical support vehicle on every expedition.
CINEMATOGRAPHIC DELIVERY
Professional photo and video on every tour. Same team behind our YouTube channel. You take home content as good as the trip itself.
BILINGUAL ATTENTION
English-speaking tour leaders on international tours. WhatsApp support throughout the trip. Personal, not corporate.
HAND-PICKED HOTELS
No chain hotels by default. Properties chosen for character, location, and the views you ride to.
BMW MOTORRAD OFFICIAL PARTNER
Recognized by BMW Motorrad as an official partner. Trust the badge.
Ready to ride with us?
See the 2026 calendar or message us on WhatsApp.
“More than roads, we live experiences. More than destinations, we build friendships.”
@UPSERRA_ · OFFICIAL BMW MOTORRAD PARTNER · URUBICI, BRAZIL